The team behind Laka Coolers had a great product without a name or brand. We helped define their strategy and brought to life the spirit of Laka: That the everyday adventurer needs a cooler with a different degree of quality, price and design. A cooler that doesn’t break the bank, or ruin the fun.
We studied their organization. We defined the audiences. We gained insight and understanding by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.
In English, the word LAKA means “to lock” and in Hawaiian it means “tame” (or “chill”). Put them together and LAKA means “to lock in chill.”
