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Figo helps pet parents and their pet companions live happier and healthier lives by providing simple and innovative pet insurance — which means more pets get better protection when they need it most.

Figo came to IMAGEHAUS looking to launch a unique and compelling brand for a new pet insurance provider that employs the latest technology to give policy holders peace of mind.

That’s where we came in.


We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.

“The entire process was impressive and fascinating to watch unfold. IMAGEHAUS took us from concept to brand. They gave us our name, logo, and voice which set the tone and foundation for everything our brand represents today.”

Rusty Sproat | CEO/Founder, Figo Pet Insurance

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IMAGEHAUS | Minneapolis Branding & Design