In 1990, MadeSmart Housewares began with the creation of the first Junk Drawer Organizer®. The founder, Devee Joy, had a clear vision—to design an organizer that worked as great as it looked. She wanted to create a permanent place to put much-needed things away easily.
By 2008, Madesmart was still creating products in line with this vision—consistently thinking outside the ordinary with fresh designs, new materials and unique products that help millions get their lives in order and in style.
During their first 20 years, MadeSmart primarily provided product for private label. But as the economic environment changed, retailers were not as interested in private label opportunities. However, the years of providing product for licensing left the MadeSmart brand without a voice of its own. They found their existing branding was not in-line with who they were currently as a company and where they wanted to go in the future.