Case Study: Women’s Foundation of Minnesota

OPPORTUNITY

Women’s Foundation of Minnesota is a bold voice for our state’s grantees and their causes, they become a key partner working with grantees, donors and communities to create a dynamic landscape of equality and justice.

Founded in 1983, the Women’s Foundation of Minnesota is the oldest and second largest statewide women’s foundation in the nation, and remains the only grant-making organization in Minnesota dedicated exclusively to growing equality for women and girls.

They encourage individuals and institutions to give and work with their organization. Knowing that their collective contributions are a powerful way to attain equality between the sexes. Women’s Foundation of Minnesota found their existing brand was not inline with who the organization currently was and where it wanted to go in the future.

That’s where we came in.

Process

We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.

Foresee The Potential.

The IMAGEHAUS Giving Program.

Since 2000, IMAGEHAUS has been committed to building a better community through a giving program based on core values of compassion, creativity, candor and courage (called the FORESEE giving program). In partnership with worthy non-profit partners, we have donated $4 million in creative services to put the power of design to work. Building brands. Creating impact. Expanding audiences and clarifying the vital messages that compel people to care, to listen and to act. Learn more about our 4C work