ELEA HEALY is a 100% women-owned full-service design and construction firm that coordinates and guides remodeling projects of all scales.
Our assignment was to launch a brand that positions a male-dominated industry with a new approach to getting things done while connecting to the idea of the name back to the founder Roots.
Elea Healy gets its name by combining certain aspects of influential family members of the founders. E-llen L-ucy & E-lwin and A-lexander are the initials of the grandparents of one of the founders, and Healy is the last name of the other founder’s great-great-grandfather, a well-known master builder in the late 1800s in South Minneapolis.
Borrowing from the founder’s past and putting a present-day perspective provided us with the foundation which helped us launch this brand.