Case Study: All Seasons Wild Bird Store

OPPORTUNITY

All Seasons Wild Bird Store is the authority on bringing any backyard to life – for birdlovers of all intensities. Trend-right and beautiful, this enjoyable experience can be a refuge from industrial life in any season. However, the company needed a fresh new look and feel.

The main challenge for this brand refresh was budgetary. The design needed to be done in segments contingent upon the client’s budget. They needed strategy for a staged rollout of the creative work to maintain consistency.

That’s where we came in.

Process

We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.