Case Study: Morrissey Hospitality

OPPORTUNITY

Morrissey Hospitality are leaders in hospitality that manage properties like the St. Paul Hotel, Roy Wilkins Auditorium and Pazzaluna restaurant. They came to Imagehaus with the goal of communicating a clear, compelling identity that better reflected the company’s values and experience to best position them for the future as a legacy company.

That’s where we came in.

Process

We studied their brand and the business. We defined the audience.We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.