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Avivo (formerly RESOURCE, Inc.) has been serving Minnesota since 1960. They help men, women and families facing poverty, homelessness, unemployment, chemical addiction or mental health with recovery, employment and economic stability.

Their holistic approach of chemical and mental health services, career education and employment services embrace each person’s unique journey.

Avivo truly helps transform lives in our communities and was ready to transform their name and brand with a spark of new energy.

That’s where we came in.


We studied their brand and the business. We defined the audience. We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.

Live well. Work well.

We believe that everyone deserves to live well and work well.

“Their content-rich process and fresh design transformed the dated brand of a longstanding nonprofit organization. The new brand experience reflects our diversity and character, and helps our mission come to life!”

Kim Sheagren | Communications Manager

Foresee The Potential.

The IMAGEHAUS Giving Program.

Since 2000, IMAGEHAUS has been committed to building a better community through a giving program based on core values of compassion, creativity, candor and courage (called the FORESEE giving program). In partnership with worthy non-profit partners, we have donated $4 million in creative services to put the power of design to work. Building brands. Creating impact. Expanding audiences and clarifying the vital messages that compel people to care, to listen and to act. Learn more about our 4C work

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IMAGEHAUS | Minneapolis Branding & Design