Based in Minnesota, Paragon Fruits has been in the business of producing, distributing and selling mangos and prickly pears across the upper half of the United States. Paragon provides their clients with natural fruit products derived from the highest quality produce.
As the company began to grow, they realized the health benefits of the prickly pear and recognized a need for a 100% natural nutraceutical beverage in the marketplace.
Thus, they created a nutraceutical formulated to ensure maximum health benefits and purity, with this knowledge and the supply of fruit at their fingertips it was time to launch their own superior superfruit nutraceutical.
As this business developed, they realized the beverage needed a name, a brand and a consistent message that could be used across all business segments.