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GYMJAB fitness gym is focused on boxing, kickboxing and group fitness. They provide small group programs that put proven technology at your fingertips making it simple to track your success.

They needed to create a unique brand for a small group fitness experience that combines cardio, strength and circuit training with the latest science and technology for measured results.

That’s where we came in.


We studied their brand and the business. We defined the audience.We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.


The launch was very successful, delivering a consistent, distinct brand and resulting in 45 new memberships each month.

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IMAGEHAUS | Minneapolis Branding & Design