Case Study: Professional Data Analysts

OPPORTUNITY

Professional Data Analysts have made it their mission to create positive social impact by providing tailored data-centric solutions that move public health initiatives forward since 1984. As a public benefit corporation, they are committed to their clients, community and environment.

They came to us with the objective to become the premiere evaluation company in the Midwest, and provide evaluation/statistics/web development services for large, statewide interventions. They needed to have a brand message that reflected this goal.

That’s where we came in.

Process

We studied their brand and the business. We defined the audience.We gained insight and understanding of the consumer by pointing out their distinctive differences and perceived responses. We then used the power of imagery and words to define the brand’s personality — its DNA.