Finding the right business name is worth the effort and will benefit you as you embark on your marketing campaigns. Here are four reasons why picking the right brand name is essential to your business. It Can Encourage More People to Buy Perfect brand names tend to stick in our… Read More
Triggers > Thoughts > Action Neuroscientist I am not, but this I do know to be true. Every communication and interaction you have with your customer is a trigger. Triggers produce ideas in their brains that we call thoughts. Thoughts are great, but if not managed correctly with the… Read More
Over the years, gift cards have become a staple for most retailers. People love giving them, getting them and using them. They have become more and more customized and utilized…as incentives, bonus gifts and marketing tools.But, is your gift card program working as hard as it can for you? What… Read More
Whoever thought we’d be able to measure our branding efforts by tweets and posts? Well, the social media revolution is upon us and it’s the biggest change in the way our world communicates, connects and works since the industrial revolution. I feel it’s an opportunity to measure the effectiveness of… Read More
Most small business owners dedicate portions of their budgets as promotional expenditures. But they often don’t understand the importance of branding their products – and their businesses – in all of their promotional efforts. They often succeed in either gaining new customers or retaining current customers, but not both. Why?… Read More
Brands with that “stand-apart appeal” don’t just happen. They’re built, one experience at a time. And every touchpoint you have with your customer is an opportunity to make an impression and create an experience. One essential way to make an impression is through your digital experience—a.k.a. your website. And, with… Read More
We’ve all been there. Standing amidst a sea of choices for something as simple as hand soap. Anti-bacterial or antimicrobial? Foamy or liquid? Lavender or sun-kissed orange? Dermatologist tested or kid friendly? There are so many options, your brain starts to short-circuit a bit. Customer choice has long been a… Read More
Times are tough and the need to focus on value is evident. But it’s the interpretation of the meaning of value that has me concerned. When did value only become synonymous with “cheap”? Let’s step back and look at the true meaning of value as it relates to your customer. Read More
