Say Hi

What’s Upstairs


Four Ways That Your Brand Name Impacts Your Business

Finding the right business name is worth the effort and will benefit you as you embark on your marketing campaigns. Here are four reasons why picking the right brand name is essential to your business. It Can Encourage More People to Buy  Perfect brand names tend to stick in our… Read More


Why Good Design is Critical for CBD Products

Everyone has experienced the aggravation that comes along with inferior product and service design. It only takes a brief trip down memory lane to recall one’s last run-in with a USB plug; always lucky on the third try, right? Many people have rushed through the airport, clothes rumpled and probably… Read More


Teamwork makes the dream. Work.

Obviously, I did not coin that phrase, but a true collaborative spirit has been helping this IMAGEHAUS dream work for nearly 20 years. And with baseball season upon us, the St. Paul Saints are one timely, always fun example of a long-term relationship built on teamwork. History is… Read More


Thinking Through Your Brand Behavior Chain

Triggers > Thoughts > Action Neuroscientist I am not, but this I do know to be true. Every communication and interaction you have with your customer is a trigger. Triggers produce ideas in their brains that we call thoughts. Thoughts are great, but if not managed correctly with the… Read More

IMAGEHAUS Sweet Sixteen

The Coming of Age

This year marks the Sweet 16 of my baby, IMAGEHAUS. It’s THE coming-of-year age where this design firm transitions into adulthood—without losing our childlike curiosity. This whole coming of age idea, quite honestly, scares me more than the idea that I’ve also crept one year closer to this half-a-century mark:… Read More

Baby Monster

IMAGEHAUS, The Birth of a Baby Monster 

Today marks the day that I gave birth to my baby monster 15 years ago. Yes, it’s true, many a time I have referred to IMAGEHAUS as my baby monster. Why, you ask? Because for 15 years it has needed my constant care and attention, and the baby monster is… Read More

Brand DNA

To start building a brand, envision organization as a person.

Your image is a first impression that, if pleasing, leads to a second, a third and ideally a lifetime of positive experiences. Whether we’re talking about ourselves as human beings or as company leaders, the same principle applies. Creating an image that distinctively communicates the essence of your company is… Read More

gift cards

What does your gift card really say?

Over the years, gift cards have become a staple for most retailers. People love giving them, getting them and using them. They have become more and more customized and utilized…as incentives, bonus gifts and marketing tools.But, is your gift card program working as hard as it can for you? What… Read More

IMAGEHAUS | Minneapolis Branding & Design